Media Planning

TVadvertising.com specializes in TV advertising.

Working with a big agency or media buying service is like working with a big law firm. Unless you're the top billing client, chances are you're working with a junior partner who's learning on your dollar.

Television media is a commodity. Supply and demand controls the rates and they change every quarter, sometimes every day, sometimes every phone call. So, what's the bottom line? TVadvertising.com specializes in TV advertising.

What does it cost to run a TV spot on Monday Night Football in Tampa? How much is a pre-roll spot on the Yahoo home page? What's the minimum budget to do a national cable campaign? These questions are not usually helpful in determining a media plan. The media strategy is crucial and the price of media changes from quarter-to-quarter and from Monday to Friday depending on the available inventory. Other considerations include sponsorships, preferred placements, category protection and other services that are as valuable as money. You do have to know what to ask for.

The media becomes part of the message.

Where does your spot play? On CNN? On the Internet? Sports, daytime, primetime, cable, national, local? How does your spot play? ROS, fixed, pre-roll, flighting, blitzing, bookends?

One simple scheduling strategy that we can provide might substantially impact the effectiveness of your entire advertising campaign. One technique might mean the difference between success and failure.

TVadvertising.com offers complete TV Advertising Campaigns with: target market analysis and research, USP, positioning, creative strategy, scripts or storyboards, cost summary, schedule and comprehensive media plan. The fee is nominal. The value is immeasurable. It only takes 1-2 weeks to complete and we can guarantee the rates and availability of the media.